The goal of “Crackdown 360” is to encourage all Oregon police agencies to commit policing resources to impaired driving enforcement during the crackdown periods designated by NHTSA. Obviously, the impact of the crackdown effort is directly tied to the number of agencies that are investing enforcement resources during the designated period. We are hopeful that all agencies, large or small, will make a decision to join this synergistic effort. In the end, the goal is safer roads, fewer instances of impaired driving and the reduction of crashes and fatalities. Will you join “Crackdown 360”?
Holiday Season Impaired Driving Campaign Tools
As you know, impaired driving during the holiday season can turn a time of joy and celebration into tragedy and heartbreak. As your agency prepares to commit enforcement resources in order to reduce the chances that someone is injured or killed during the holiday season, we want to make sure you are aware of the resources that are available to increase the effectiveness of your work. The Traffic Safety Marketing website is an excellent source of resources that your police agency can utilize to secure earned media and to educate the public. The resources included on the website include talking points, sample press releases, fact sheets, banner ads, posters along with radio, television and video media messaging. Additional resources related to the traffic safety efforts of NHTSA can be accessed at:
Talking Points for the Holiday Season Enforcement Crackdown
Drinking and Driving This Holiday Season Could Lead to a Gift of Time… Behind Bars Drive Sober or Get Pulled Over
- Alcohol-impaired driving is a deadly crime that is especially common among young males 21 to 34 years old.
- During the holiday season, many adults celebrate and enjoy themselves with a couple of drinks, but even one too many increases the risk of a crash while driving a motor vehicle.
- That’s why Local Law Enforcement will be out in force apprehending all drunk drivers and spreading the message to Drive Sober or Get Pulled Over.
- During December 2009, there were 753 people killed in traffic crashes that involved drivers or motorcycle riders with blood alcohol concentrations of .08 grams per deciliter or higher.
Know the Cost
- Not only do you risk killing or injuring yourself or someone else, but the trauma and financial costs of a crash or an arrest for driving while impaired can be significant.
- Drunk driving violators often face jail time, the loss of their driver licenses, higher insurance rates, and dozens of other unanticipated expenses ranging from attorney fees, court costs, car towing and repairs, and lost wages due to time off from work.
- Don’t let your year end with an arrest. Plan before you go out, and remember, whether you’ve had way too many or just one too many, it’s just not worth the risk.
- Refusing to take a sobriety test in many jurisdictions may result in the loss of your license on the spot and enhanced penalties, not to mention that having to inform family, friends, and your employer that you lost your license will add to your embarrassment and humiliation.
Safety Tips to Prevent a Dunk Driving Crash
- Plan a safe way home before the festivities begin;
- Before drinking, designate a sober driver and leave the car keys at home;
- If you’re impaired, use a taxi, call a sober friend or family member, or use public transportation so you are sure to get home safely;
- Use your community’s sober ride program;
- If you happen to see a drunk driver on the road, don’t hesitate to contact your local law enforcement;
- And remember, Drive Sober or Get Pulled Over. If you know people who are about to drive or ride while impaired, take their keys and help them make other arrangements to get to where they are going safely.
For more information, please visit www.TrafficSafetyMarketing.gov
Pedestrian and Bicycle Safety
Tips For Parents, Guardians, and Kids
Bicycling is fun, healthy, and a great family activity. But a bicycle isn’t a toy; it’s a vehicle! So DRIVE your bicycle and follow these tips. Many bicycle-related crashes resulting in injury or death are associated with bicyclist behavior and are in your control, including such things as not wearing a bicycle helmet, riding into a street without stopping, turning left or swerving into traffic that is coming from behind, running a stop sign, and riding the wrong way in traffic. To maximize your safety, always wear a helmet and follow the rules of the road.
Safe Riding Tips Before riding, make sure you, your family, and the bicycles are ready to ride. Be a “Roll Model” for other adults and children.
Wear a Bicycle Helmet. Everyone – at every age – should wear bicycle helmets. For more guidance on fitting a helmet, see the National Highway Traffic Safety Administration’s Fitting Your Bike Helmet.
Adjust Your Bicycle to Fit. Stand over your bicycle. There should be 1 to 2 inches between the rider and the top tube (bar) if using a road bike and 3 to 4 inches if using a mountain bike. The seat should be level front to back, and the height should be adjusted to allow a slight bend at the knee when the leg is fully extended. The handlebar height should be level with the seat.
Check Your Equipment. Before riding, inflate tires properly and check that the brakes work.
See and Be Seen. Whether daytime, dawn, dusk, bad weather, or at night, make yourself visible to others. Wear neon, fluorescent or other bright colors when riding, to be most easily seen. Wear something that reflects light, such as reflective tape or markings, or flashing lights. Remember, just because you can see a driver doesn’t mean the driver can see you.
Control the Bicycle. Ride with two hands on the handlebars, except when signaling a turn. Place books and other items in a bicycle carrier or backpack. Watch for and Avoid Road Hazards. Look for hazards such as potholes, broken glass, gravel, puddles, leaves, and dogs. All these hazards can cause a crash. If you are riding with friends and you are in the lead, yell out and point to the hazard to alert the riders behind you.
Avoid Riding at Night. It’s hard for road users to see bicyclists at dusk, dawn, and nighttime. Use reflectors on the front and rear of your bicycle. White lights and red rear reflectors or lights are required by law in all States.
Rules of the Road
Bicycling on the Road In all States, bicycles on the roadway are considered vehicles, and bicyclists are the drivers, with the same rights and responsibilities as motorists to follow the rules of the road. When riding, always:
Go With the Traffic Flow. Ride on the right in the same direction as other vehicles. Go with the flow – not against it.
Obey All Traffic Laws. A bicycle is a vehicle and you’re the driver. When you ride in the street, obey all traffic signs, signals, and lane markings.
Yield to Traffic. Almost always, drivers on a smaller road must yield (wait) for traffic on a major or larger road. If there is no stop sign or traffic signal and you are coming from a smaller roadway (out of a driveway, from a sidewalk, a bike path, etc.), you must slow down and look to see if the way is clear before proceeding. Yield to pedestrians in a crosswalk.
Be Predictable. Ride in a straight line, not in and out of cars. Signal your moves to others.
Stay Alert at All Times. Use your eyes and ears. Watch out for potholes, cracks, wet leaves, storm grates, railroad tracks, or anything that could make you lose control of your bike. Listen for traffic and avoid dangerous situations; don’t use personal electronics when you ride.
Look Before Turning. When turning left or right, always look behind you for a break in traffic, and then signal before making the turn. Watch for left- or right-turning traffic.
Watch for Parked Cars. Ride far enough out from the curb to avoid the unexpected from parked cars (like doors opening, or cars pulling out).
Sidewalk versus Street Riding
The safest place to ride your bicycle is on the street, where bicycles are expected to follow the same rules of the road and ride in the same direction as motorists. Sidewalks are designed for slower moving traffic like pedestrians. Children younger than 10 years old, however, are not consistently able to make the decisions necessary to safely ride unsupervised in the street. Therefore, they are safer riding away from traffic.
For anyone riding on a sidewalk:
- Check the law in your State or jurisdiction to make sure sidewalk riding is allowed.
- Watch for vehicles coming out of or turning into driveways.
- Stop at corners of sidewalks and streets to look for cars and to make sure the drivers see you before crossing.
- Enter a street at a corner and not between parked cars. Alert pedestrians that you are nearby, saying, “Passing on your left,” or use a bell or horn.
For more information on bicycle safety, visit the NHTSA Web site at: www.nhtsa.gov.